• MK

    Is it a trend based on the business model or is it that new companies are treating customers like complete people, serving them and getting them engaged in the policy that impacts people’s lives. If I wasn’t so jaded on corporate, I would think this could be a great improvement as companies like hospitals engage customers in pushing for health care services, General Mills activating “users” to end hunger etc. Nissan Leaf cars opting you into a movement to push for charging stations.(done I think) People that sell bikes and running shoes would help organize all users to fight for more parks, bike lanes, etc. Use the health app? links directly to policy and stakeholders that let junk food companies target kids. We see more customer to public engagement not only because the disruptive models are in the face of regulation and policy change is an existential threat but organizing at the tech edge works because it is cheaper, easy to test, easy to track, and scale with success or stop if ineffective…. thanks for the riff. Great article.

  • Mohammed Hashim Kambal

    Companies control how these platforms works without giving and single chance to the users to participate in the decision making , and now we see these companies asking for the users’ support. this really unfair. we need to change the whole bussiness model.

  • scritic

    Thanks for this thoughtful post, Matt. I was wondering if, in your research, you’ve come across anything close to David Plouffe leaving the Obama administration to work for Uber. (There’s Peter Orszag going to work for Citibank but the revolving door between regulators and finance is fairly common.) Is there anything comparable to Plouffe, who is credited for reinventing political marketing for Obama, going off and doing the same for Uber?

  • Rich

    Interesting article. Of course other companies have been doing similar efforts but behind the shield of “third party” astroturf groups.

    A question — Is what Curb did of offering free rides to the polls legal? I thought you’re not allowed to pay people or offer incentives to vote. Can you do so as a marketing campaign?