February 15, 2018

[POTC Presents BHM @ Civic Hall] Down To Business with Clara Villarosa

Location: Cafe

4:30pm - 6:00pm EDT

Join Part of the Conversation and Clara Villarosa as she breaks down the basis of her book “Down TO Business: The First 10 Steps to Entrepreneurship for Women”. This talk will touch on all aspects of entrepreneurship and the steps necessary to be successful in your next endeavor.

This event is part of the Part Of The Conversation Presents Black History Month @ Civic Hall.
The mission of “Part Of The Conversation” is to change the dynamics of the conversations regarding people of color. We strive to cultivate an environment where people of color are invited to actively participate in the conversation, rather than simply being the topic of discussion.

About Clara Villarosa
Clara Villarosa is an entrepreneur who knows how to get down to the business. She becamenationally known as the founder of two influential bookstores, and is now an author andNAACP image award Nominee for her book “Down TO Business: The First 10 Steps toEntrepreneurship for Women” as well as a business coach and motivational speaker. Her second book “Words of African-American Hero’s” a collection of inspirational quotes celebrating the wisdom of notable African American was published in 2011.

The Hue-Man “brand” in both Denver and New York has been aided by Villarosa’s high-profile membership in the American Booksellers Association where she served on its board for seven years. She became the industry “go-to” person for African American books and authors and her association with ABA helped solidify her status and allowed her to build recognition for the bookstore. She served as a trainer for the ABA Bookseller’s school focusing on marketing and finance. Hue-Man became an important destination for both Harlem residents and visitors to the uptown community as well as for notable authors like Walter Moseley and Maya Angelou. Not the least of which was former president Clinton who chose Hue-Man as one of only two stores to host an in-store book signing on the release day of his bestselling memoir, “My Life”. The event attracted local, national and international media including CNN, Access Hollywood and Entertainment Tonight and was considered by the publisher as one of Clinton’s most successful market outings.

Retiring in 2004 as Managing Partner of the Harlem bookstore, Villarosa is currently a business coach who offers workshops on “The First Ten Steps to Entrepreneurship” and a keynote speaker. Villarosa is also a Trustee of the University of Denver where she remains a member and serves on the Budget and Finance Committee as well as spearheading the University’s diversity including enrollment and retention programs.

The recipient of numerous industry awards, she is the founder of the African American Booksellers Association. She has also served on the boards of Colorado Small Business Development Center, New York is Book Country, New Federal Theatre, Malcolm X, Betty Shabazz Education Center–for ten years–has organized workshops and chaired panel discussions for the Booksellers Expo annual conference, past officer of the Business Owners Ministry of Abyssinian Baptist Church. She has been featured in print and electronic media, sharing insights and observations on business and entrepreneurship.


About the book
In today’s troubled economy, more and more people are finding themselves out of work and not knowing where to turn. Twenty years ago, Clara Villarosa was one of those people. At 52 years old, after years of climbing the corporate ladder, the business maven found herself out a job. Desperate to make a living, Villarosa thought of the one thing she could do to dust herself off—she launched the groundbreaking The Hue-Man Experience, the largest African-American bookstore. In her new book, DOWN TO BUSINESS: The First 10 Steps for Entrepreneurship for Women, she teaches others how they can become successful entrepreneurs by providing a 10-step blueprint for starting their own businesses.

Now a sought-after career coach, Villarosa has led dozens of career workshops and is the recipient of more than thirty awards, including the National Minority Entrepreneur of the Year. In DOWN TO BUSINESS, Villarosa gives budding entrepreneurs clear, step-by-step tips on starting their own businesses—covering everything a woman needs to launch the small business of her dreams, including:
— How to develop realistic business ideas by researching the industry;
— Analyzing a competitor’s marketing approach;
— True economic empowerment, from recruiting investors to using loans wisely;
— Scouting the ideal location;
— Clear, targeted, step-by-step instructions for creating a business plan—and beyond.

Packed with stories of businesswomen at all stages of the game—from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent—DOWN TO BUSINESS brings together inspiring, real-life stories illuminated by Villarosa’s award-winning business savvy and serves as a timely response to an uncertain economy.

​Books will be on sale after the event.


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