Representing 40% of the global public, aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They support companies that want to make a positive impact on society through their products, services, and operations, yet many aspirationals can’t think of a single company that represents such values.
This roundtable aims to provoke a discussion on how companies (non-profits, social enterprises, corporations) can engage with aspirationals, the largest growing group of consumers. Our roundtable will facility a discussion rooted in engagement tactics and leave our attendees with a greater understanding of who aspirationals are and why they are important.
ABOUT THE PANEL:
Deborah Hankin, VP of Talent SY Partners
Deborah founded the Talent team at SYPartners in 2014. She leads the team whose purpose is to find, nurture, and retain the extraordinary talent that helps shape and create massive positive impact in the world. Her team casts a wide net the world over to find great people to join the company. Prior to SYPartners Deborah led talent at a 1,000 person marketing firm where she oversaw all talent acquisition, human resources, and training and development. Earlier in her career she was a headhunter at boutique design recruiting firm Sam & Lori and a strategist at Dentsu Wunderman, FCB, and Deutsch. Clients included American Express, Tishman Speyer, Samsung, and IBM, among others. She also spent extensive time working in Asia. Deborah received a B.A. in Communications Studies from UCLA and an M.S. in Marketing from Northwestern University, and learned Japanese during her time living in Tokyo. She is the author of numerous articles on talent including her most recent, “How to Avoid Innovation Imposters.
Susan Lee, VP, Head of People at Warby Parker
Susan is an HR Executive committed to the constant challenging, improving, and innovating of the talent function in companies. Her approach is to meld her experience at technology and media startups at various stages of growth, with her passions for employee branding, organizational development, social consciousness, and an entrepreneurial spirit, to make meaningful impact to the landscape of how work is being done. Specializing in working within fast-paced, fast-growth companies, she is an industry expert within the advertising/marketing field, as well as a passionate student and follower of the technology/emerging media realm.
Susan is an avid snowboarder, romance reader, bourbon drinker, and reality TV watcher…all of which she firmly believes makes her better at her job.
Lauren Singer, Founder of The Simply Co & Founder of Trash is for Tossers
Lauren Singer lives a Zero Waste lifestyle in New York City. She hasn’t sent any trash to a landfill since 2012 which she documents through her blog Trash is for Tossers. Over the years Lauren has developed a devout following– 172 thousand followers to be exact! People look to her for advice on how to transition to more sustainable and eco-friendly lifestyles. She writes on living a Zero Waste lifestyle covering various topics like health, wellness, and food. In 2014 Lauren founded The Simply Co, which sells toxic free, organic, vegan and sustainable cleaning products. These are safe for your body, your home and the environment. Lauren was an Environmental Studies major in College, and her to day to day work continues to fight for a healthier, happier planet!
Katrina Jones, Director of HR & Inclusion at Vimeo
Katrina is an accomplished HR executive and fierce champion for diversity, equity, and inclusion. She will be joining Vimeo in late December as the Director of HR & Inclusion. In her previous role with Accenture as Global Inclusion & Diversity Manager, Katrina led several key international programs to advance diversity across the company. Prior to working with Accenture, Katrina held several other HR and talent development roles in the non-profit, federal government and for-profit sectors. Katrina’s HR experience has been focused on developing and implementing solutions and practices that increase organizational effectiveness, boost employee engagement, and balance both the business and the employee’s interests.
Katrina received her B.A. from The University of Texas at Austin, and a Master of Arts in Human Resource Management from The Catholic University of America. She currently teaches a course on Talent Development at NYU Wagner, and has previously served as a board member of the Workforce Professionals Training Institute (WPTI).
ABOUT OUR HOST:
Inspiring Capital is a multifaceted business that aims to create an engaged and excited impact-orientated community. We facilitate growth and revenue generation for nonprofits and social enterprises, and we train business professionals to create social change.
Consulting: Inspiring Capital helps non-profits (and for-profit social ventures) reach sustainability by applying business strategies to their operations and marketing. We develop revenue streams so these organizations become self-funding as well as customer-centric to optimize their impact.
Training: Inspiring Capital helps people better use their resources (money, time, knowledge, connections) to change the world. We curate events (in-person and online) and materials based on members’ interests and industry trends.