How 18F Approaches Digital Strategy and Content Design
8:30am - 10:00am EST
What’s important to get right when you’re designing digital services in the government? Join Ed Mullen and Nicole Fenton from 18F for two short talks and a brief workshop.
Ed will share insights about 18F’s strategy team and the role of change agents in the federal government. Nicole will share tips for working on content in an iterative, collaborative way before leading us through strategic writing exercises.
Speaker bios Ed Mullen is a designer and strategist at 18F. Prior to 18F, he ran a design practice working with clients from a range of sectors: higher education, healthcare, e-commerce, nonprofit, sustainability, and the environment. He has worked with the United Nations as well as the U.S. Department of Health and Human Services, where he was deeply involved in the design of both generations of HealthCare.gov (2010, 2013).
Nicole Fenton is a writer, editor, and strategist at 18F. She is the coauthor of Nicely Said: Writing for the Web with Style and Purpose, and teaches writing as a design practice at the School of Visual Arts. Before joining the federal government, she led content projects of all sizes at Facebook, Lab Zero, Mule Design, and Apple.