What the Left Can Learn from Trump’s Analytics Team
Yes, the Clinton campaign struggled with messaging; that doesn’t mean we should throw away everything we’ve learned about how data can make campaigns more effective.
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Will the Real Psychometric Targeters Please Stand Up?
A skeptic’s take on Trump’s purported big data juggernaut, Cambridge Analytica
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An Inclusive Vision for Democratic Technology
While we try to understand the lessons of 2016, it is time to deal with a key missing element in the conversation on the future of Democratic technology: the voices of people who are not straight, white men.
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Retrospective Wishcasting
Please don’t fool yourselves into believing that the secret to Trump’s success lay in some grand, secret data innovation.
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Preparing for the Campaign Tech Bullshit Season
Campaign tech bullshit is found at the intersection of two forces: (1) the incentive to freak your opponents out by sounding more sophisticated than you are, (2) the incentive to build a reputation for the next campaign cycle.
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What Civis Media Optimizer Is Not
Reminder: some of these new products represent a big change. But it often isn’t the change we were expecting or fearing.
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Parsing Upworthy’s Big Pivot
Equating Upworthy with clickbait has always obscured the real secret to their success: the company is among the web’s most deft practitioners of sophisticated analytics.
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Ethan Roeder on the Future of Political Analytics
"Journalists should be pushing campaigns to answer ethical questions about the work they're doing."